Thursday, 8 July 2010

The Essence of Doily Days

I recently read an article about exploring your brand identity so I made myelf a coffee and put it into practice for Doily Days. Here's what I came up with:

If Doily Days was a country it would be: England because tea from bone china cups and delicate sandwiches with the crusts removed couldn’t be anywhere but!

Car: Morris Minor Convertible – perfect for a sunny drive through country lanes

Drink: Tea or homemade lemonade on the lawn before tennis

Shop: Cath Kidston because the traditional country house style is just fabulous

Flower: Foxgloves because they evoke images of pretty cottage gardens hundreds of years ago

Cake: Victoria Sponge although there are many

Fruit: Strawberries served in bone china teacups